Maintenance script at 14:38, 23 February 2026

2026-02-23T14:38:46Z

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[[Category:Strategy]]
__TOC__

{{Panel|title=Quick Reference|content=
All the key numbers, tables, and rules from Business Heroes on one page. Bookmark this for quick lookups during gameplay.
}}

== Customer Segments ==

{| class="wikitable"
|-
! Segment !! Price Sensitivity !! What They Want !! Unlocked By
|-
| Students || Very High || Cheap, filling food || All business units
|-
| Parents || Moderate || Good value, family-friendly || Startup onwards
|-
| Staffs || Moderate || Quick, convenient lunch || All units
|-
| Influencers || Low || Trendy, photogenic food || Maxi Burger Wagon+
|-
| Environmentalists || Moderate || Eco-friendly, organic || Maxi Burger Wagon+ (electric)
|-
| Foodies || Low || Outstanding recipes, premium ingredients || Mini Burger Trailer+
|-
| Tourists || Low || Unique local flavours || Tourist zones
|-
| Fit Ones || Moderate || Healthy, nutritious options || All units
|-
| Managers || Very Low || Top quality, premium experience || Highest-spending segment
|}

== District Types ==

{| class="wikitable"
|-
! District !! Customer Segments !! Notes
|-
| Business District || Staffs, Managers || Lunch rush, higher spending power
|-
| University Area || Students, Fit Ones || High volume, price-sensitive
|-
| Shopping Centre || Parents, Tourists, Influencers || Diverse mix, weekend traffic
|-
| Residential Area || Parents, Environmentalists || Steady local customers
|-
| Tourist Zone || Tourists, Foodies, Influencers || Premium pricing, quality-focused
|}

== Training Levels ==

{| class="wikitable"
|-
! Level !! Title !! Quality Points !! Speed Points
|-
| 0 || Burger Boss || 40 || 40
|-
| 1 || Basic || 50 || 50
|-
| 2 || Developing || 60 || 60
|-
| 3 || Competent || 70 || 70
|-
| 4 || Proficient || 80 || 80
|-
| 5 || Advanced || 90 || 90
|-
| 6 || Michelin Maestro || 100 || 100
|}

{{Panel|title=Key Rule|content=Staff training level caps food quality. A Burger Boss (Level 0) can only produce 40-point quality food regardless of ingredient quality. Train first, upgrade ingredients second.}}

== Business Units ==

{| class="wikitable"
|-
! Unit !! Employees !! Notes
|-
| Startup Burger Bike || 1 || Smallest, starter unit
|-
| Maxi Burger Wagon || 1 || Unlocks Influencers, Environmentalists
|-
| Mini Burger Trailer || 1 || Unlocks Foodies
|-
| Burger Master || 1 || Mid-tier
|-
| Happy Big Burger || 2 || Larger capacity
|-
| Giant Burger || 2 || Largest unit
|}

== Pricing Strategies ==

{| class="wikitable"
|-
! Strategy !! How It Works !! Best For
|-
| Cost-Plus || Add markup % to ingredient cost || New players, stable markets
|-
| Value-Based || Price by perceived worth || Foodies, Managers, Influencers
|-
| Competitive || Match or undercut rivals || Crowded locations
|-
| Penetration || Start low, raise later || New locations, building reputation
|-
| Premium || High prices signal quality || High-reputation trucks, premium segments
|}

== Key Formulas ==

=== COGS Target ===
Keep ingredient costs at '''30-40%''' of selling price for healthy margins.

Markup = (Selling Price - Ingredient Cost) / Ingredient Cost × 100

=== Inventory Turnover ===
Inventory Turnover = Cost of Goods Sold / Average Inventory

=== Labour Turnover ===
Labour Turnover = (Employees Leaving / Average Employees) × 100

== Loan Terms ==
* '''Type:''' Unsecured business term loans
* '''Term:''' 5 years
* '''Processing fee:''' 5% of loan principal
* '''Interest rate:''' Central Bank rate + bank margin
* '''Risk assessment:''' Based on debt-to-equity ratio (lower = better rate)
* '''Economic cycle:''' 10-year boom/recession compressed to 1 game year

== Quick Decision Rules ==

=== Should You Take a Loan? ===
* '''Yes if:''' Investment will generate more revenue than interest costs, you have low debt-to-equity, you need to expand a profitable truck
* '''No if:''' Borrowing to cover operating losses, debt-to-equity already high, first truck not yet profitable

=== When to Train Staff ===
* '''Always prioritise training''' — it's the highest-ROI investment
* Level 0→1 gives you +25% improvement (40→50 points)
* Train BEFORE upgrading to premium ingredients

=== When to Expand ===
* First truck consistently profitable
* Positive daily cash flow
* Good reputation score
* Staff at Level 3+ (Competent)

== Customer Decision Journey ==
# Awareness — Stand appearance and appeal
# Consideration — Recipe match for their segment
# Price Check — Affordable / worth it?
# Queue Assessment — Wait time acceptable?
# Purchase — They buy and evaluate quality
# Satisfaction — Affects reputation and repeat visits

== See Also ==
* [[Getting_Started|Getting Started]]
* [[Early-Game_Strategy|Early-Game Strategy]]
* [[Troubleshooting|Troubleshooting]]
* [[FAQ|Frequently Asked Questions]]

Quick Reference - Revision history

Maintenance script at 14:38, 23 February 2026