Segmentation - Revision history

Maintenance script at 08:29, 23 February 2026

2026-02-23T08:29:58Z

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	* Residential environment (urban, rural, suburban)		* Residential environment (urban, rural, suburban)

	~~{{video~~
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	~~\|description=Copyright of Stanford University~~
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	== Psychographic Segmentation ==		== Psychographic Segmentation ==
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	The strategy increased customer loyalty, repeat business, and a higher average order value from the targeted segments. They also experienced increased brand awareness and referral business through social media and word-of-mouth marketing.		The strategy increased customer loyalty, repeat business, and a higher average order value from the targeted segments. They also experienced increased brand awareness and referral business through social media and word-of-mouth marketing.

			== See Also ==
			* [[Customer_Segmentation\|Customer Segmentation]]
			* [[Marketing_Strategy\|Marketing Strategy]]
			* [[Customer_Lifetime_Value\|Customer Lifetime Value]]

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	=== Market Segmentation, Targeting, and Positioning ===		=== Market Segmentation, Targeting, and Positioning ===
	{{video		{{video
	\|url=https://www.youtube.com/watch?v=~~p3VGNKIhNSA~~		\|url=https://www.youtube.com/watch?v=LbYv2RWE4Tk
	\|description=~~Related educational video~~		\|description=Market Segmentation in 12 minutes
	}}		}}

	=== STP Marketing Strategy ===		=== STP Marketing Strategy ===
	{{video		{{video
	\|url=https://www.youtube.com/watch?v=~~1twVnfUZaho~~		\|url=https://www.youtube.com/watch?v=Mco8vBAwOmA
	\|description=~~Related educational video~~		\|description=The 4 Ps of The Marketing Mix Simplified
	}}		}}

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	=== Market Segmentation, Targeting, and Positioning ===		=== Market Segmentation, Targeting, and Positioning ===
	{{~~#ev~~:youtube\|~~p3VGNKIhNSA~~}}		{{video
			\|url=https://www.youtube.com/watch?v=p3VGNKIhNSA
			\|description=Related educational video
			}}

	=== STP Marketing Strategy ===		=== STP Marketing Strategy ===
	{{~~#ev~~:youtube\|~~1twVnfUZaho~~}}		{{video
			\|url=https://www.youtube.com/watch?v=1twVnfUZaho
			\|description=Related educational video
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	== Test Your Knowledge ==		== Test Your Knowledge ==

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 == Introduction ==
 Identifying the needs of different customer groups and targeting them with tailored offerings is a hallmark of successful businesses. This practice is called '''Segmentation'''. It helps organizations to divide large, diverse markets into smaller target segments more likely to be receptive to a product or message. Subsequently, they can hone in on one target audience and customize their marketing to be meaningful to that audience.
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 The strategy increased customer loyalty, repeat business, and a higher average order value from the targeted segments. They also experienced increased brand awareness and referral business through social media and word-of-mouth marketing.
-[[Category:Marketing]]

Thor at 18:04, 17 May 2023

2023-05-17T18:04:24Z

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	{{video		{{video
	\|url=https://www.youtube.com/watch?v=A5c5KzR4gwc		\|url=https://www.youtube.com/watch?v=A5c5KzR4gwc?rel=0
	\|description=Copyright of Stanford University		\|description=Copyright of Stanford University
	\|args=start=05&end=65		\|args=start=05&end=65

Thor: /* Demographic Segmentation */

2023-01-05T13:36:56Z

Demographic Segmentation

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	== Demographic Segmentation ==		== Demographic Segmentation ==
	Demographic segmentation is popular method of segmentation. It involves understanding the makeup of a business's market and dividing it into distinct groups based on factors like age, ethnicity, socioeconomic background, religion and marital status. Other demographic segmentation factors are:		Demographic segmentation is a popular method of segmentation. It involves understanding the makeup of a business's market and dividing it into distinct groups based on factors like age, ethnicity, socioeconomic background, religion and marital status. Other demographic segmentation factors are:

	* Employment status and work experience		* Employment status and work experience

Thor: /* Segmenting Demographically */

2022-12-21T18:21:57Z

Segmenting Demographically

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	There are various types of segmentation, each of which serves a specific purpose in targeting particular consumers.		There are various types of segmentation, each of which serves a specific purpose in targeting particular consumers.

	== ~~Segmenting Demographically~~ ==		== Demographic Segmentation ==
	Demographic segmentation is popular method of segmentation. It involves understanding the makeup of a business's market and dividing it into distinct groups based on factors like age, ethnicity, socioeconomic background, religion and marital status. Other demographic segmentation factors are:		Demographic segmentation is popular method of segmentation. It involves understanding the makeup of a business's market and dividing it into distinct groups based on factors like age, ethnicity, socioeconomic background, religion and marital status. Other demographic segmentation factors are:

Thor: /* Demographic Segmentation */

2022-12-21T18:20:22Z

Demographic Segmentation

← Older revision		Revision as of 18:20, 21 December 2022
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	There are various types of segmentation, each of which serves a specific purpose in targeting particular consumers.		There are various types of segmentation, each of which serves a specific purpose in targeting particular consumers.

	== ~~Demographic Segmentation~~ ==		== Segmenting Demographically ==
	Demographic segmentation is popular method of segmentation. It involves understanding the makeup of a business's market and dividing it into distinct groups based on factors like age, ethnicity, socioeconomic background, religion and marital status. Other demographic segmentation factors are:		Demographic segmentation is popular method of segmentation. It involves understanding the makeup of a business's market and dividing it into distinct groups based on factors like age, ethnicity, socioeconomic background, religion and marital status. Other demographic segmentation factors are:

Thor: /* Case Study: Taste of the City */

2022-12-21T18:17:53Z

Case Study: Taste of the City

← Older revision		Revision as of 18:17, 21 December 2022
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	# '''Test the market''': It is time to hit the ground running and test your assumptions. Which segment visits the business most? Which customer thinks the product and price is perfect? What is their feedback about the employee's service? Testing the market will help fine-tune the business's assumptions and determine which customer segment best fits the business in its current state.		# '''Test the market''': It is time to hit the ground running and test your assumptions. Which segment visits the business most? Which customer thinks the product and price is perfect? What is their feedback about the employee's service? Testing the market will help fine-tune the business's assumptions and determine which customer segment best fits the business in its current state.

	== Case Study~~: Taste of the City~~ ==		== Case Study ==
	Taste of the City is a food truck business that offers various international street food options in the urban part of town. Since its inception, the company has always catered to diverse customers.		Taste of the City is a food truck business that offers various international street food options in the urban part of town. Since its inception, the company has always catered to diverse customers.