Maintenance script at 15:16, 23 February 2026

2026-02-23T15:16:43Z

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[[Category:Strategy]]
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{{Panel|Where to Locate Your Truck|Location determines which customers walk past your truck. Choose your district based on your truck type, staff training level, and the customer segments you want to serve.}}

== Location Decision Matrix ==

Not sure where to go? Find your situation in this table.

{| class="wikitable" style="width:100%"
|-
! Your Situation !! Best District !! Why
|-
| New player, basic truck, untrained staff || '''University Area''' || Students are forgiving on quality, high volume makes up for low prices
|-
| New player, want steady predictable income || '''Residential Area''' || Parents and Environmentalists provide consistent demand
|-
| Upgraded to Maxi Burger Wagon || '''Shopping Centre''' || Unlocks Influencers, diverse customer mix for experimenting
|-
| Staff at Level 4+, premium recipes || '''Tourist Zone''' || Foodies and Tourists pay premium prices for quality food
|-
| Staff at Level 4+, Maxi Wagon or better || '''Business District''' || Managers are the highest-spending segment in the game
|-
| Want maximum customer variety || '''Shopping Centre''' || Three different segment types, great for testing strategies
|-
| Running multiple trucks || '''Mix districts''' || Cover different segments to diversify revenue
|}

== District Breakdown ==

Each district attracts specific [[Customer_Segmentation|customer segments]]. Understanding what each segment expects helps you match your offering to your location.

=== University Area ===

{| class="wikitable" style="width:100%"
|-
! Feature !! Details
|-
| '''Segments''' || Students, Fit Ones
|-
| '''Price Sensitivity''' || Very high (Students) to moderate (Fit Ones)
|-
| '''Pricing Guidance''' || Keep prices low — Students will walk away from expensive food
|-
| '''Quality Expectations''' || Low to moderate — forgiving customers, volume matters more
|}

'''Pros:'''
* High foot traffic — lots of potential customers
* Forgiving on quality — great while your staff are still training
* Ideal for learning the game mechanics without high stakes

'''Cons:'''
* Low margins — you make a little on each sale
* Revenue depends heavily on volume — a slow day hurts
* You will outgrow this district once your staff and truck improve

'''Best for:''' Your first location while you learn the game and [[Training_and_Development|train your staff]] to Level 2-3.

=== Residential Area ===

{| class="wikitable" style="width:100%"
|-
! Feature !! Details
|-
| '''Segments''' || Parents, Environmentalists
|-
| '''Price Sensitivity''' || Moderate for both segments
|-
| '''Pricing Guidance''' || Mid-range pricing works well
|-
| '''Quality Expectations''' || Moderate — they appreciate good value
|}

'''Pros:'''
* Predictable, steady demand — fewer dramatic swings
* Moderate pricing allows decent margins
* Environmentalists value eco-friendly practices, rewarding responsible play

'''Cons:'''
* Lower peak traffic than University or Shopping Centre
* Limited upside — these segments are not the highest spenders
* Environmentalists require Maxi Burger Wagon or better (electric truck)

'''Best for:''' Players who prefer a stable income stream while building up their business.

=== Shopping Centre ===

{| class="wikitable" style="width:100%"
|-
! Feature !! Details
|-
| '''Segments''' || Parents, Tourists, Influencers
|-
| '''Price Sensitivity''' || Mixed — Parents are moderate, Tourists and Influencers are low sensitivity
|-
| '''Pricing Guidance''' || Mid to high pricing — Tourists and Influencers will pay for quality
|-
| '''Quality Expectations''' || Moderate to high — Influencers especially care about presentation
|}

'''Pros:'''
* Three distinct segments give you the widest customer variety
* Tourists and Influencers have low price sensitivity — higher margins
* Great location for testing different [[Pricing|pricing strategies]] and [[Recipes|recipes]]

'''Cons:'''
* Influencers require Maxi Burger Wagon or better to attract
* Demand can be inconsistent with varied customer types
* Competition may be fierce if multiple trucks target the same district

'''Best for:''' Mid-game players with an upgraded truck who want to experiment with different customer strategies.

=== Business District ===

{| class="wikitable" style="width:100%"
|-
! Feature !! Details
|-
| '''Segments''' || Staffs, Managers
|-
| '''Price Sensitivity''' || Moderate (Staffs) to very low (Managers)
|-
| '''Pricing Guidance''' || Premium pricing — especially if targeting Managers
|-
| '''Quality Expectations''' || High — Managers expect top-tier food and service
|}

'''Pros:'''
* Managers have the lowest price sensitivity in the game — they pay the most
* Staffs provide reliable lunchtime volume
* Highest revenue potential per customer of any district

'''Cons:'''
* Managers demand high quality — your staff need to be Level 4+ with premium ingredients
* Demand concentrated at lunch hours — less spread throughout the day
* Underperforming here means losing high-value customers to competitors

'''Best for:''' Experienced players with well-trained staff and quality recipes ready to maximize revenue.

=== Tourist Zone ===

{| class="wikitable" style="width:100%"
|-
! Feature !! Details
|-
| '''Segments''' || Tourists, Foodies, Influencers
|-
| '''Price Sensitivity''' || Low across all three segments
|-
| '''Pricing Guidance''' || Premium pricing — all three segments value experience over cost
|-
| '''Quality Expectations''' || High — Foodies especially demand outstanding food quality
|}

'''Pros:'''
* All three segments have low price sensitivity — premium margins
* Foodies reward high quality with repeat visits and reputation boosts
* Influencers can boost your visibility

'''Cons:'''
* Foodies require Mini Burger Trailer or better
* Influencers require Maxi Burger Wagon or better
* High quality expectations mean undertrained staff will fail here
* Tourist flow can vary

'''Best for:''' Late-game players with Level 4+ staff, premium [[Recipes|recipes]], and upgraded trucks.

== When to Relocate ==

Staying in the wrong district costs you money every day. Consider moving when:

* '''Your segments do not match your offering''' — you are selling premium food to price-sensitive Students, or serving basic food to quality-demanding Foodies
* '''You have upgraded your truck''' — a new truck type unlocks segments that may not be in your current district
* '''Staff training has outgrown your district''' — Level 4+ staff are wasted on a University Area where Students do not value the quality difference
* '''Competition is too fierce''' — too many trucks in one district splits the customer base
* '''Margins are too thin''' — if you cannot raise prices because your customers are price-sensitive, move to where customers will pay more

{{Panel|The Relocation Rule of Thumb|Move when your truck, staff, and recipes are too good for your current customers. If you are offering Level 5 quality at Student prices, you are leaving money on the table. Go where customers will pay what your food is worth.}}

== Multi-Location Strategy ==

Once your first truck is profitable, consider expanding to a second district. Here is how to think about it:

=== Diversify Your Segments ===

Do not put two trucks in districts with the same customer types. Spread across different segments to reduce risk:

{| class="wikitable" style="width:100%"
|-
! Combination !! Segments Covered !! Strategy
|-
| University + Business || Students, Fit Ones, Staffs, Managers || Volume play + premium play
|-
| Residential + Tourist Zone || Parents, Enviros, Tourists, Foodies, Influencers || Steady base + high-margin premium
|-
| Shopping Centre + Business || Parents, Tourists, Influencers, Staffs, Managers || Diverse mix + highest spenders
|}

=== Manage Each Location Separately ===

Each truck needs staff trained to match its district's expectations. Do not send a Level 1 employee to the Business District — [[Training_and_Development|train them appropriately]] for the location they serve.

=== Watch the Cash Flow ===

A second truck means double the costs before it starts generating revenue. Make sure your first location's profit can cover the startup period. Use your [[Financial_Management|financial records]] to verify you have the runway.

== The Location-Pricing Connection ==

Your district choice directly constrains your [[Pricing|pricing]]:

{| class="wikitable" style="width:100%"
|-
! District !! Pricing Reality
|-
| University Area || Low prices or lose Students — keep [[Inventory_Management|COGS]] tight to maintain margins
|-
| Residential || Mid-range works — balance value and quality
|-
| Shopping Centre || Mid to high — Tourists and Influencers accept premium pricing
|-
| Business District || Premium pricing — Managers expect to pay for quality
|-
| Tourist Zone || Premium pricing — all segments here value quality over cost
|}

Your target COGS should stay at 30-40% of selling price regardless of district. In low-price districts, that means cheaper ingredients. In premium districts, you can afford better ingredients — and your customers expect them.

== See Also ==
* [[Location]]
* [[Locality]]
* [[Customer_Segmentation]]
* [[Pricing]]
* [[Production]]
* [[Strategic_Planning]]

Where to Locate - Revision history

Maintenance script at 15:16, 23 February 2026