Marketing

Marketing is how you attract customers, build your brand, and stand out from the competition. In Business Heroes, your marketing decisions determine which customer segments discover your food truck, what they think of your brand, and whether they keep coming back.

Key Topics

Topic	What You'll Learn
Basics of Marketing	Core marketing concepts — the marketing mix, market research, and customer understanding
Marketing Strategy	Developing a marketing plan, targeting segments, and positioning your brand
Customer Segmentation	Understanding the different customer types and what each group wants
Promotion & PR	Advertising, promotions, public relations, and building awareness
Place	Distribution and location — getting your product to the right customers
Pricing	Setting prices that attract customers while maintaining healthy margins
Product	Product development, menu engineering, and creating value for customers
Segmentation	Market segmentation theory and targeting strategies

In the Simulation

In Business Heroes, marketing is built into every decision you make:

• Your stand appearance is your brand — invest in upgrades to attract more customers
• Pricing directly affects which customer segments consider buying from you
• Location choice is your distribution strategy — different districts attract different customers
• Food quality and reputation create word-of-mouth that builds your brand over time
• Different customer segments (Students, Foodies, Managers, etc.) respond to different marketing approaches

Introduction To Marketing

See Also

• Marketing Strategy
• Basics of Marketing
• Promotion & PR
• Customer Segmentation
• Pricing